Client – Hoka
Role—Associate Design Director
HOKA Global Brand Campaign 2023
↳ Strategy Design
↳ Branding
↳ Global Campaign
HOKA: the brief is Fly Human Fly
Us: let’s make runners run in the sky
like a flock of birds
Hoka: Wow…What? How? Ok!!
6 months of figuring it out later...
Everyone knows the creative landscape for
performance brands is crowded and often looks
the same. But for a brand that is genuinely different,
we needed to show up differently.
Together, we carved our own path and created a
new space: The World of Joyful Performance.
Agency—Anomaly LA
Partners— Jeremy Wirth, Group Creative Director
Mindy Benner & Turan Tuluy,
Creative Directors
Joaco Lynch & Federico Munichor,
Associate Creative Directors
Benoit Ollive, Design Director
(Myself) Ash Mendez, Associate Design Director
Olivia Edgren, Executive Producer
Cameron Ford, Senior Intergrated Producer
Lauren R., Associate Producer
Jen Ross, Business Director
Jake Thelan, Account Director
Remi Kim, Account Supervisor
Maggie Bonner, Strategy Director
↳ Branding
↳ Global Campaign
HOKA: the brief is Fly Human Fly
Us: let’s make runners run in the sky
like a flock of birds
Hoka: Wow…What? How? Ok!!
6 months of figuring it out later...
Everyone knows the creative landscape for
performance brands is crowded and often looks
the same. But for a brand that is genuinely different,
we needed to show up differently.
Together, we carved our own path and created a
new space: The World of Joyful Performance.
Agency—Anomaly LA
Partners— Jeremy Wirth, Group Creative Director
Mindy Benner & Turan Tuluy,
Creative Directors
Joaco Lynch & Federico Munichor,
Associate Creative Directors
Benoit Ollive, Design Director
(Myself) Ash Mendez, Associate Design Director
Olivia Edgren, Executive Producer
Cameron Ford, Senior Intergrated Producer
Lauren R., Associate Producer
Jen Ross, Business Director
Jake Thelan, Account Director
Remi Kim, Account Supervisor
Maggie Bonner, Strategy Director
Layout Inspiration
In order to establish a deeply impactful presence and convey the full personality of Hoka, we made sure to elevate the tagline “Fly Human Fly” to be as bold and demanding as the logo, while highlighting key visuals to feel liberating and organic.
In order to establish a deeply impactful presence and convey the full personality of Hoka, we made sure to elevate the tagline “Fly Human Fly” to be as bold and demanding as the logo, while highlighting key visuals to feel liberating and organic.
Colors
We wanted to bring joy, expression and brightness
to HOKA to exercise the free feeling of running.
With this, we’ve brought in bright colors that are
very vibrant, fun, and bold that will have consumers
connecting to the beautifully ellectic palette
HOKA has to offer.
We wanted to bring joy, expression and brightness
to HOKA to exercise the free feeling of running.
With this, we’ve brought in bright colors that are
very vibrant, fun, and bold that will have consumers
connecting to the beautifully ellectic palette
HOKA has to offer.
Stay tuned. More to come...