Client—Hoka
Role—Associate Design Director
HOKA Anacapa 2 GTX Campaign 2023
↳ Strategy Design
↳ Branding
↳ OOH & Print
We launched HOKA’s new campaign
for the Anacapa 2 GTX. We've reimagined
Hoka’s beloved hiker with a renewed focus
on earth-friendly colors. This shoe is updated
with recycled yarn meshes, they enlisted
GORE-TEX technology, a 30% sugarcane
EVA midsole, and a Vibram® Megagrip outsole.
There's no telling where this lightweight
waterproof hiker will take you.
Since the launch of the new look for HOKA’s
Global 2023 campaign, we wanted to keep
the design still innovative and fresh within the
design system that was already developed.
With the structured design layouts, we wanted
to emphasizes their logo and tagline pairing
tastefully with outstanding key visuals and
color pairing.
Agency—Anomaly LA
Role—Associate Design Director
Partners— Jeremy Wirth, Group Creative Director
Mindy Benner & Turan Tuluy,
Creative Directors
Brenda Band & Chuck Barbieri,
Senior Creatives
Benoit Ollive, Design Director
(Myself) Ash Mendez, Associate
Design Director
Olivia Edgren, Executive Producer
Cameron Ford, Senior Intergrated Producer
Lauren R., Associate Producer
Jen Ross, Business Director
Jake Thelan, Account Director
Remi Kim, Account Supervisor
Maggie Bonner, Strategy Director
↳ Branding
↳ OOH & Print
We launched HOKA’s new campaign
for the Anacapa 2 GTX. We've reimagined
Hoka’s beloved hiker with a renewed focus
on earth-friendly colors. This shoe is updated
with recycled yarn meshes, they enlisted
GORE-TEX technology, a 30% sugarcane
EVA midsole, and a Vibram® Megagrip outsole.
There's no telling where this lightweight
waterproof hiker will take you.
Since the launch of the new look for HOKA’s
Global 2023 campaign, we wanted to keep
the design still innovative and fresh within the
design system that was already developed.
With the structured design layouts, we wanted
to emphasizes their logo and tagline pairing
tastefully with outstanding key visuals and
color pairing.
Agency—Anomaly LA
Role—Associate Design Director
Partners— Jeremy Wirth, Group Creative Director
Mindy Benner & Turan Tuluy,
Creative Directors
Brenda Band & Chuck Barbieri,
Senior Creatives
Benoit Ollive, Design Director
(Myself) Ash Mendez, Associate
Design Director
Olivia Edgren, Executive Producer
Cameron Ford, Senior Intergrated Producer
Lauren R., Associate Producer
Jen Ross, Business Director
Jake Thelan, Account Director
Remi Kim, Account Supervisor
Maggie Bonner, Strategy Director
Layout Inspiration
In order to establish a deeply impactful presence
and convey the full personality of Hoka, we made
sure to elevate the tagline “The lightweight,
waterproof hiker” to be as bold and demanding
as the product,while highlighting key visuals to
feel the stability and comfort for Anacapa 2.
In order to establish a deeply impactful presence
and convey the full personality of Hoka, we made
sure to elevate the tagline “The lightweight,
waterproof hiker” to be as bold and demanding
as the product,while highlighting key visuals to
feel the stability and comfort for Anacapa 2.
Colors
HOKA’s Anacapa 2 came out with two colorways;
Lighter color male and darker color female.
We wanted to make sure that these colors were
not just specifically dedicated to a gendered shoe,
but fluid and diverse when using for
a group key visual.
HOKA’s Anacapa 2 came out with two colorways;
Lighter color male and darker color female.
We wanted to make sure that these colors were
not just specifically dedicated to a gendered shoe,
but fluid and diverse when using for
a group key visual.
Male
Female
