Client – Beats By Dre
Role — Design Director
Beats Studio Buds +  Campaign 2023















↳ Title Design
↳ Art Direction - Photography
↳ Social Campaign

Beats released their innovative Studio Buds +
in two new colors: cosmic silver and pink.
To tell the world about it, we partnered with
one of the biggest voices on social media,
Emma Chamberlain, and launched it in the
beauty space (a place Beats has never been
before). Working with Director Andrew Thomas Huang, we turned Emma into a cyborg who
came alive with her new Beats earbuds.

Agency—Anomaly LA
Partners— Jeremy Wirth, Group Creative Director
                    Caitlin Slack & Zach Myrow,
                    Creative Directors
                    Chloe Friedman & Giovanna Saffos,
                    Senior Creatives
                    Ash Mendez, Design Director








Title Design Inspiration

We wanted to create something unique that seamlessly blended mondern
typography with celestial-inspired motifs. Keeping in mind of the two
Beat’s colors in came in - Cosmic silver and pink - this mesmerizing
palette helped us craft a title design that excluded both innovation
and cosmic beauty within the beauty space.






Nikolas Wrobel’s Grand Slang Font

“Passing on the beauty and warmth of the former hands of Oscar Ogg and William A. Dwiggings,
Grand Slang comes with an idealistic approach of merging grotesques and serifs together in over
310 individual, non-modular upper and lowercase charcaters, ligatures, figures and signs.”

- Nikolas Wrobel

























Art Direction - Photography

We achieved the innovative and cosmically beautiful photos featuring the
Studio Buds + and Emma Chamberlain in the space by seamlessly merging
CGI and photography with ethereal cosmic backdrops and captivating
beauty esthetics. 
























©Ash Mendez
2024